home
***
CD-ROM
|
disk
|
FTP
|
other
***
search
/
Understanding McLuhan
/
Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
/
pc
/
mcluhan.dxr
/
08916_Field_TCGG T681.txt
< prev
next >
Wrap
Text File
|
1996-04-10
|
821b
|
16 lines
did, as simply another form of writing.
The uniformity and repeatability of print created the political
arithmetic of the seventeenth century and the hedonistic
calculus of the eighteenth.
* Nevertheless, there was an inherent principle of
uniformity in print just as there was the tendency for a
manuscript book to become “a leisurely accumulation of
heterogeneous texts.” The principle of uniformity and
repeatability was to find ever fuller expression as print raised
visual quantification to eminence. By the seventeenth century
we find ourselves in a world that speaks of “political
arithmetic,” which carries the separation of functions a step
past Machiavelli. If Machiavelli could argue in the early sixteenth
century that “there is one rule for business and another for